Kodak today launched an app that lets you purge people from photo collections "As if they never existed."
Back in the cold war, communist leaders would regularly air brush away leaders who were inconvenient. Molotov? Politburo today, gone tomorrow. Secret Police Chief Beria? Was he with us in Red Square last year? Doesn't seem that way.
The soviets had Apparatchiks to handle this. On Facebook we're stuck with people we wish didn't exist,and no scalable process to make them go away. Until now.
The Kodak Relationshiffft app is fast and accurate and is evidently finding a following in state security institutions, as well as high school. Now when you change your relationship status, your ex will magically disappear from all those Halloween and stupid bar-b-que pictures. Finally! App is expected to be widely available April 1st.
During the cold war propagandists reliably reconciled state photography with the ministry of truth's approved social graph. With 500mm members, Facebook users have been forced to manually purge unwanted people out of history's record manually. No longer. Kodak, who's brand is all about memories, is now deftly helping us make sure that the memories we don't want, never happened.