What the CIA wants to do with all that data (Including yours).

Here's the CIA's Big Data and information surveillance strategy in 51 seconds. The Snowden affair has shown us the range of personal data the intelligence community is collecting. But how they'd analyze and use all that information still seems mysterious. It shouldn't be. Last spring (before the NSA kerfuffle) CIA Chief Technology Officer Gus Hunt laid out his aspirational product strategy at the the Gigaom Structure conference. Wanted: software as easy to use as Excel where an intelligence officer can find any relationship between people, places, organizations, events, time, concepts and things --- and put these things together in ways she couldn't possibly anticipate.

You'd demand that too if you wanted only the best for your legion of spooks! Its also pretty close to the wet-dream big data product any corporation might desire. But they wouldn't have the luxury of gathering so much data on so many Americans. Oh wait a minute, doesn't the NSA get all that information from the likes of Google and Facebook. Gus isn't just speaking for the CIA, but all marketers as well!

 

Gus' full talk from Structure, which is one of the most cogent big data talks I've ever heard is here. Om Malik gets some great speakers at his events!http://www.youtube.com/watch?v=isH8j0MPu-Y

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